ugc scripts: Script Framework for User-Generated Content (UGC) Videos: A Step-by-Step Guide

ugc scripts: Learn how to create high-performing UGC videos with a well-structured script framework. Discover the essential elements, examples, and guidance to target your audience and drive conversions.

October 22, 2024 at 11:24

Script Framework for UGC (User-Generated Content) Videos

A well-structured script framework is essential for creating high-performing UGC (User-Generated Content) videos. This framework involves breaking down the script into individual parts, each containing specific elements, examples, and guidance. The framework is interchangeable, allowing for flexibility and adaptation to different scenarios and audiences.

The Hook


The hook is the most critical element of the script, responsible for targeting and filtering the audience. A good hook should:

  • Be eye-catching and unusual
  • Have a direct correlation with the content
  • Avoid being simple and monotonous

The hook aims to do two main things:

  • Target/filter the audience by mentioning who the person is and what problem they have
  • Stop the scroll by being entertaining, causing a reaction, and evoking an emotion in the viewer

Examples of effective hooks include:

  • A dramatic scene, such as a breakup or infidelity story
  • A unique product demonstration or feature
  • A surprise or unexpected twist
  • A personal anecdote or relatable experience

Testing and Iteration


The hook should be tested and iterated upon to find the best visuals for the target audience. This involves trying different scenes, visuals, and approaches to find what resonates with the audience. The goal is to create a hook that stops the scroll and grabs the audience's attention.

Scripting for User-Generated Content (UGC) Videos


When scripting for UGC videos, it's essential to:

  • Use testimonial scripting to filter the audience and speak to the intended target audience
  • Include 2-3 hooks in the script, each with a different visual, verbal testimonial, and voiceover to allow for variety in testing and flexibility in creative strategy
  • Create a hook testing matrix with multiple combinations of visuals and testimonials to identify what works best

Understanding the Customer's Problem


The customer's problem is not just a minor issue, but a genuine concern that is causing them mental anguish and exhaustion. The problem has been ongoing for a long time and is not something that can be easily brushed off. The issue is causing harm to the customer's health and well-being.

Focusing on One Problem Per Script


Each script should focus on one specific problem and not try to address multiple issues at once. By focusing on one problem, you can dive deeper and provide more targeted solutions. The script should not try to be everything to everyone, but rather focus on a specific audience and their specific needs.

Using Real-Life Examples


Using real-life examples, such as before-and-after photos, can help to illustrate the problem and make it more relatable. Real-life examples can also be used to demonstrate the success of your product in addressing the specific problem.

Understanding What Has Been Tried and Why It Hasn't Worked


The script should explore what the customer has tried in the past to address the problem, and why those solutions didn't work. This can help to establish a sense of empathy and understanding with the customer. By sharing the failures of other products, you can position your product as a solution that has been proven to work.

Identifying the Pain Points


The script should identify the pain points that the customer is experiencing, such as the time and money spent trying to solve the problem, and the exhaustion and frustration of not seeing results. By acknowledging these pain points, you can show that you understand the customer's struggles and are committed to helping them find a solution.

Creating a Sense of Urgency


The script should create a sense of urgency and encourage the customer to take action. By highlighting the benefits of your product and the real-life results it has achieved, you can create a sense of excitement and motivation.

Simplifying the Framework


The script should simplify the framework and make it easy for the customer to understand the benefits and value of your product. By breaking down the complex features of your product into simple, easy-to-understand language, you can make it more relatable and accessible.

Using Audience-Specific Language


The script should use language that is specific to the target audience and their needs. By using language that resonates with the customer, you can build trust and credibility, and make the product more appealing.

Unique Selling Proposition (USP) Framework


The USP framework involves identifying your target audience and their specific problem, and then developing a USP for each of the following, with increasing uniqueness:

  • USP 1: 6 out of 10 in terms of uniqueness
  • USP 2: 8 out of 10 in terms of uniqueness
  • USP 3: Most unique and crucial USP, distinguishing you from the competition

Example: Rosacea Skincare Product


  • USP 1: "Totally safe for skin" (addressing the issue of sensitive skin)
  • USP 2: "Formulated specifically for rosacea-prone skin" (unique solution for a specific problem)
  • USP 3: "Clinically-tested, dermatologist-recommended" (most unique and crucial USP, setting the product apart)

End Results and Call-to-Action


The script should showcase final results, such as before-and-after photos or testimonials, and use realistic expectations rather than exaggerated claims. The script should guide customers to the next step, such as "Shop now", "Take a quiz", or "Use a discount code", and create a sense of urgency.

Example: Final Results and Call-to-Action


  • Before-and-after photos of improved skin
  • Call-to-action: "Get yours out" (with a link to the website and a sense of urgency)

Framework in a Nutshell


  • Identify target audience and problem
  • Develop unique selling propositions (USPs) for each product
  • Showcase end results and call-to-action
  • Use a straightforward, plug-and-play approach to create scripts quickly and effectively